We offer our clients a range of qualitative research services uniquely suited to meet the objectives of the particular study. Focus groups - business to business and consumer groups, in-depth interviews, observational assessments and executive phone interviews are the chief tools of our trade. Insight conducts and coordinates research in North America, Europe, Latin America, Asia and Australia.

Our work typically falls into one of the following categories:

  • Concept testing
  • Program evaluations
  • Habit and usage studies
  • Visitor surveys
  • Idea generation for new products and services

Our research leads to improved products, services or exhibits. Oftentimes, our work lays the groundwork for future training programs.

We take pride in knowing that most of our assignments come from repeat clients who value our services. Learn more about our practices.

87 Francis Street, #6 - Brookline, MA 02446 USA - Tel: 1-617-566-6725